Step 1: Identify Your First Power Users
Start by inviting people who already love your brand and are likely to engage. These include:
Most loyal customers – Repeat buyers, VIP members, or customers who leave positive reviews.
Affiliates & brand ambassadors – People who promote your brand already and will bring energy to the community.
Existing social media fans – Followers who consistently engage with your content.
Local customers – If your brand has a strong local presence, invite community members from your city.
We recommend running an Instagram or Twitter poll asking your followers if they would like to be invited into your exclusive community (only the first 100 to respond will be invited!)
Now you have your first set of customers to invite.
Step 2: Communicate the Value
Customers need to know why they should join Chattie. Your messaging should highlight:
Exclusive perks (early access, VIP content, special discounts).
A sense of belonging (be part of a private, like-minded group).
Direct interaction with your brand (feedback, insider access, and sneak peeks).
Example Invite Message
📢 Join the [Brand Name] Community on Chattie! 📢
Hey [Customer’s Name],
We’re building something special—a private community just for our biggest fans, and we’d love for you to be one of the first members!
✅ Exclusive product drops before anyone else
✅ VIP-only discounts & rewards
✅ A space to connect with other [brand] lovers
Click here to join 👉 [Insert Chattie Community Link]
Can’t wait to see you inside!
Step 3: Use Multiple Channels to Invite
Don’t rely on just one method—spread the word using:
Website banners & pop-ups – Drive traffic from your store using Chattie’s Public Community feature.
Email marketing – Use Chattie’s email invites or send customers a dedicated email invitation to your Community.
Instagram & TikTok – Announce your new Community on stories and posts.
SMS – Send a direct message to your VIP customers inviting them to join your new Community.
Step 4: Incentivize Early Sign-Ups
Encourage people to join early by offering:
A discount code for the first 100 members.
An exclusive giveaway only for community members.
A shoutout on social media for early adopters.
Step 5: Engage New Members Immediately
Once members join, make them feel welcomed:
Send a warm welcome message with a quick guide on how to participate.
Tag them in an intro post and encourage them to introduce themselves.
Kickstart discussions with a fun poll or exclusive sneak peek.
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By following these steps, you’ll set the foundation for a strong, engaged community that grows organically over time. Ready to get started? 🚀
As always, if you have any questions - please reach out to [email protected].
David & team